Diaspora
Jewish Intellectual Life Hits Bottom
'
HEEB MAGAZINE'
13
October 2003
by
Shelomo Alfassa
On
October 13, 2003 The New York Times
ran a story entitled, "A Sardonic Jewish Magazine
Expands Its Ambitions." This was an article
on the so-called Jewish magazine "Heeb."
Named after the ethnic slur many Jews heard prior
to being attacked or murdered, Heeb is a
self-described hip magazine with a bi-line, "We're
the kids your rabbis warned you about." It
is a traditional paper magazine, but they also have
a website, one which reads, "The New Jew Review."
The cover of one issue of Heeb has a topless
young woman with a tattoo of a snake on her right
breast. The woman is holding an apple, of which
part of it is in her mouth, and the caption reads,
"Oops!...I did it again."
When
it first came out last year, the New York Times,
CNN, and the New York Observer all sang
its praises. The inaugural issue included an interview
with a Jewish porn star and punk singer grabbing
her crotch in a shocking close-up photo. Newsweek
magazine wrote in September 2002 that Heeb
content is more odd than controversial, "with
articles celebrating Jews in boxing, fashion, pornography,
lefty politics." Last year they interviewed
many unusual Jewish celebrities including Al Goldstein
the godfather of American pornography, a man who
runs a magazine which title is so vulgar it can't
be written here. Jennifer Bleyer, the editor and
founder promoted the magazine on all the major television
stations. She even was on the raunchy Howard Stern
show for 40-minutes where Stern made jokes about
the Holocaust, and even talked the 25 year old Heeb
editor into taking her pants off for him! Not to
mention Stern made fun of Steven Spielberg for giving
$60,000 to start such a magazine.
Rosanne
Barr, posing in a 2009 edition of Heeb magazine
as a Nazi,
with burnt people-shaped cookies from an oven
Heeb
was established by Jennifer Bleyer a Jewish woman
raised in an American Conservative Jewish family.
As an adult she considers herself a "post-denominational"
Jew. Her seed money to develop Heeb came from a
$60,000, two-year grant she was awarded by the Joshua
Venture fellowship program, jointly supported
by Spielberg's Righteous Persons Foundation,
the Nathan Cummings Foundation, the Walter
and Elise Haas Fund, the Andrea and Charles
Bronfman Philanthropies, as well as several
others. Consulting publisher Mike Edison told the
Village Voice that Heeb landed a four-year,
$40,000-a-year grant from the New York Federation
of the United Jewish Appeal's Commission on Jewish
Identity and Renewal. The UJA donated $160,000
for the development of this magazine.
Oven
from a concentration camp where Jews were burned
into ashes after being gassed to death.
Heeb
was a strategic media magnet from the beginning,
where it was opened with an extravagant party. On
the corner of Essex and Rivington street in the
heart of the old Jewish lower east side Jews where
Yiddish and Ladino were the language of the neighborhood,
you can today find the Essex Restaurant where Heeb
held its opening party. They packed into the upscale
Essex "Jewish" restaurant where patrons
today can dine on shrimp, lobster and pork. The
party was a great event, with both gay dancers dressed
like Hasidim as well as women with fake peyos, all
drawing stares. Photos of the party on Heeb's website
demonstrate a woman licking a mans face, people
with purple hair and pierced faces, bleach blonde
women in lingerie.
The
New York Times article this week was talking
about how clean cut Joshua Newman, the Heeb
musical editor will be taking the main editorial
role of the magazine. Newman teaches two classes
in Jewish philosophy at NYU, including one in Post-Holocaust
Theology. Part of his plans for the future of the
magazine are parties in Chicago, Boston, New York
and Los Angeles. His scheduled entertainment includes
a break dancing troupe called the Spinning Dreidels.
Heeb is also working with the mega-expensive William
Morris Agency to circulate a book proposal that
Neuman calls, "Heeb's take on the history
of Western civilization."
The
topic of Israel came up in an interview with Jennifer
Bleyer after the bomb killed seven at Hebrew University
back in the summer of 2002. Bleyer said the event
was horrifing but when asked to articulate Heeb's
view of the situation, she said, "A lot of
American Jews are questioning whether this eye-for-an-eye
military strategy is going to be good for Israel
in the end." It is clear the editorial staff
does fully understand the fact Israel (the Jewish
people) is fighting for its survival. The magazine
was developed to promote the editors' brand of Judaism,
but growing up in a non-Torah observant families,
with an obvious lack of Jewish history, values and
principles has left them grasping for some type
of feel-good religion, one they think is-but is
not-Judaism. Conversely, what the magazine demonstrates
is knowledge of some minor American Jewish cultural
memories. These are nothing but near-marginalized
secular American Jewish culture ornaments which
they mistakenly see as Judaism.
It
is amazing while the Jewish homeland is being destroyed
by sworn enemies, Torah education is at an all time
low in the Diaspora and a generation of Jews has
no leadership, philanthropists like Spielberg and
organizations such as the United Jewish Appeal are
funding "Jewish" projects promoting topics
which are as far from Judaism as you can get. There
is no sense in even making a witty analogy to demonstrate
Heeb's lack of Judaism, for it is just that-absent
of anything Jewish. It is most abhorrent that once
fine organizations such as United Jewish Appeal
are now funding imprudent projects like this. While
pious people in Jerusalem go hungry, Torah loving
Jews in Judea beg for flashlights and body armor,
and everyday Jews are being pulled into the grasp
of the missionaries, so much money and potential
energy is developed which promote juvenile topics
of appealing fluff.
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